What is a Trademark?
Trademarks may contain words, designs, numerals, logos, symbols, et cetera, that a business uses to distinguish its products from other businesses. They have been used to simplify the identification by consumers of goods or services, as well as promoting their quality and value. Two main characteristics for a trademark: it must be distinctive and it must not be deceptive.
- Words Trademark: ‘HP’ for computers
- Designs Trademark:
- Names Trademark: ‘HILTON’ for hotels
- Letters Trademark: ‘ANZ’ for Banks